Third, a small subset of data helps serve ads that are relevant and that provide the revenue that keeps Google products free and accessible. Eight years ago, we introduced an easy way to export all your data from Google services — and even take it elsewhere. A few years later, we created the Google Account page as a place to review and adjust all of your privacy controls. Data minimization is an important privacy principle for us, and we’re encouraged by advances developed by Google A.I. researchers called “federated learning.” It allows Google’s products to work better for everyone without collecting raw data from your device.

Source: New York Times May 08, 2019 00:01 UTC